INSIGHTS STUDIOWEBINAR · OCTOBER 22 @ 12:00 PM - 1:00 PM EDT · Virtual
Beyond ChatGPT: Human-based Digital Twins as Partners for Advertising Development
How AI Market Research Redefines Advertising – presented by concept m AI in cooperation with the Advertising Research Foundation (The ARF).
AI can do more than just provide answers – it can think along. The event Beyond ChatGPT:
Human-based Digital Twins as Partners for Advertising Development
shows how brands and researchers use Artificial Intelligence as a true sparring partner for creative and strategic decisions. Learn how AI makes advertising impact more precise, faster, and more human – and why concept m AI is at the forefront of this development.
How it helps to better understand brand messages, more precisely test creative impact, and optimise the impact of advertising.
Beyond ChatGPT: AI as a True Sparring Partner for Ad Effectiveness is an event by the Advertising Research Foundation (The ARF) – presented in partnership with concept m AI.
The focus is on how Artificial Intelligence not only automates processes but expands thinking: How it helps to better understand brand messages, more precisely test creative impact, and increase advertising success based on data.
Leading minds from research, agencies, and brand communication share insights into how AI is revolutionizing advertising effectiveness research – beyond hype and buzzwords.
Exclusive
Insights Studio
Free
Participation
October 22
12:00 - 1:00 PM EDT
In Cooperation with the ARF
The Advertising Research Foundation (ARF) is the leading organization for media, consumer, and advertising effectiveness research in the USA. For almost 90 years, it has brought together brands, agencies, media companies, and research institutions – with one common goal: to understand what truly makes advertising effective.Through studies, conferences, and innovation platforms like Beyond ChatGPT, The ARF advances the connection between science, data, and creativity – worldwide.
Meet the Team Behind concept m AI
Behind concept m AI is an interdisciplinary team of market researchers, psychologists, data scientists, and strategists. We combine depth psychological research with modern AI to better understand consumers and brands – not as data points, but as people with stories, motives, and emotions.At Beyond ChatGPT, the team shares practical insights: How AI twins and augmented personas simulate real target groups, make creative impact visible, and redefine brand communication.
Dirk Ziems
Co-Founder and Shareholder, concept m AI
Dr. Steffen Schmidt
Co-Founder & Managing Director,concept m ai
Ian McLagan
Associate Researcher,
concept m ai
Tracy Adams, Ph.D.
Senior Director, Research and Insights, ARF
Join in Three Simple Steps
01
On this page, learn what Beyond ChatGPT is all about and why the event is exciting for marketers, researchers, and strategists.
02
Registration is done directly through the Advertising Research Foundation (The ARF) – our partner and organizer of the event.
Frequently Asked Questions
Here you will find answers to the most important questions about the "Beyond ChatGPT" event.
Who can participate in the event?
Everyone interested in the future of advertising, research, and artificial intelligence is welcome. The event is aimed at professionals from marketing, media, research, strategy – but also at curious individuals who want to learn more about the use of AI in advertising effectiveness.
Does participation cost anything?
No, participation is free. Registration is easy via the official event page of the Advertising Research Foundation (The ARF).After registration, you will automatically receive the access link via email.
I'm interested, but I can't make the appointment – what should I do?
No problem! Just send us a short message to info@conceptm.eu if you are interested in the topic but are unable to attend. We will be happy to keep you informed about recordings, follow-up appointments or new events.
